It is well known that Patrick Cryne intends to sell the club, however the board needs to continue to plan as if they’ll be here for the next five or ten years. Be it through financial crisis or not, the club has lost numerous fans and struggled to adapt to their consumers’ new climate - seeing some of the lowest attendances this season since returning to the Championship. Games that once had 20,000 spectators now have 15,000, and regular matchday crowds which used to push 11,000 sometimes fail to push 9000. As the board, being experienced businessmen have stated, a price drop simply isn’t the answer, and it is a risk the club are not willing to take - though when the club did answer the calls in January, spectator numbers barely increased.
Naturally, in the uncertainty surrounding the close to this season, prices for next season’s season ticket were released late, however the board have once again failed to try something innovative, and market it to death. Hartepool United for example have sold out season tickets due to deposit guarantee schemes, which is perhaps tricky to implement, but something that would have been opportunity for the board to do something positive in the community. Barnsley FC naturally doesn’t have a huge marketing budget ton encapsulate this community, however the steps it could take don’t need to break the bank - they just require a change of tact.